Why We Open-Sourced Our Industry Benchmark Data
All BenchmarkHQ data is published under Creative Commons BY-SA 4.0. Anyone can use it, share it, and build on it — with attribution and share-alike terms.
Why Open Data Matters for Benchmarks
Proprietary benchmarks have a trust problem. When a consulting firm publishes a "State of E-commerce" report behind a $5,000 paywall, the first question is always: who paid for this? Open data eliminates that question. The methodology is public. The raw data is inspectable. Anyone can verify the claims.
The Business Model
The data itself is free. Revenue comes from premium services — automated scanning, CI/CD integration, certification badges, and priority support. This is the same model that works for Red Hat (open source Linux, paid support), Elastic (open search, paid features), and Hashicorp (open infrastructure tools, paid cloud).
How to Use the Data
Fork the GitHub repository. Build your own analysis. Create reports for your industry. Extend the dataset with new countries or categories. The only requirement: attribute BenchmarkHQ and share your extensions under the same license.