Open source · 187 industries · CC BY-SA 4.0

The big labs are racing toward AGI. Meanwhile, someone just needs a checkout page that works.

We analyzed 2,000+ websites across 187 industries and 160 countries. The result: an open API that tells you exactly what features your industry expects — based on data, not opinions.

2,000+
Websites analyzed
187
Industries covered
145
Countries
2,000+
Feature data points
Explore the APIView on GitHub
Why this exists
Every product team argues about features. "Should we add a wishlist?" "Do we need dark mode?" "What about social login?"

Nobody has data. Until now. We crawled real websites in every industry, counted what features actually exist, and classified them: CRITICAL if 80%+ have it. REQUIRED if 50%+. The data decides, not opinions.
The data
Three industries. Thousands of websites. One API.
Each industry was researched independently, with custom feature checklists and AI-powered analysis of every site.
E-commerce (19 countries)
SaaS (20 categories)
News & Media (145 countries)

570 e-commerce websites across 19 countries. 45 features per site.

🇺🇸 United States
41
critical
30
sites
🇬🇧 United Kingdom
39
critical
30
sites
🇧🇷 Brazil
44
critical
30
sites
🇮🇳 India
41
critical
30
sites
🇫🇷 France
37
critical
30
sites
🇨🇳 China
34
critical
30
sites
🇦🇺 Australia
39
critical
30
sites
🇵🇰 Pakistan
14
critical
30
sites
🇹🇷 Türkiye
27
critical
30
sites
🇸🇦 Saudi Arabia
26
critical
30
sites
🇪🇸 Spain
26
critical
30
sites
🇩🇪 Germany
37
critical
30
sites

+ Mexico, Canada, Argentina, Netherlands, Poland, Russia, UAE, Qatar

600 SaaS products across 20 categories. 50-point checklist per product.

Project Management
22
critical
27
sites
CRM
16
critical
27
sites
Developer Tools
28
critical
30
sites
Cybersecurity
26
critical
29
sites
Marketing Automation
29
critical
28
sites
No-Code / Low-Code
23
critical
29
sites
Analytics & BI
14
critical
29
sites
Customer Support
18
critical
29
sites
Email Marketing
17
critical
30
sites
HR & People
19
critical
29
sites
AI & ML Platforms
2
critical
30
sites
Cloud Storage
14
critical
30
sites

+ Accounting, Design, Documentation, Communication, Scheduling, Social Media, Forms, E-commerce Platforms

1,730 news websites across 145 countries. 151 features checked per site. The largest news website benchmark ever conducted.

🇺🇸 USA (30 sites)
151
features
🇬🇧 UK (30 sites)
151
features
🇮🇳 India (30 sites)
151
features
🇩🇪 Germany (30 sites)
151
features
🇫🇷 France (30 sites)
151
features
🇧🇷 Brazil (10 sites)
151
features
🇯🇵 Japan (10 sites)
151
features
🇳🇬 Nigeria (10 sites)
151
features
+ 139 more countries
🔄
scanning now
How it works
From raw websites to machine-readable benchmarks
Every data point comes from real websites, analyzed by AI, verified by frequency.
01
Research
Deep analysis of each industry to identify what features matter. Custom checklists per industry.
02
Crawl
Playwright visits 30 sites per market. Takes screenshots of homepage, products, and key flows.
03
Analyze
GPT-4o Vision examines every screenshot and identifies which features are present.
04
Classify
Frequency analysis: 80%+ = CRITICAL. 50-79% = REQUIRED. 25-49% = RECOMMENDED. <25% = OPTIONAL.
The API
One API call. No signup. No API key.
Free, open, and ready to use in your CI/CD pipeline, product audits, or competitive analysis.
# List all 187 industries
curl https://api.benchmarkhq.site/industries

# Get benchmark for any industry
curl https://api.benchmarkhq.site/benchmark/ecommerce_usa

# Check your site against the benchmark
curl -X POST https://api.benchmarkhq.site/check \
  -H "Content-Type: application/json" \
  -d '{"industry":"crm","features":["free_trial","api_docs","sso"]}'
Interactive API DocsBrowse Industries
Who this is for
Data-driven decisions for every role
Product Managers

"Should we build a wishlist?"

Check the benchmark. If 87% of competitors have it, it's CRITICAL. If 15% have it, spend your sprint elsewhere.

Frontend Developers

"What does our pricing page need?"

One API call returns the full feature list for your SaaS category — with percentage adoption for each feature.

QA & DevOps

"Did we break anything?"

GitHub Action checks your site against the benchmark on every PR. Catch missing features before they reach production.

Agencies

"How does our client compare?"

Pull the benchmark, score the client's site, include the results in your audit. Data-backed recommendations, not opinions.

From the blog
Research, insights, and how-to guides
Deep dives into the data and practical guides for using BenchmarkHQ.
Guide

How to Use an Industry Benchmark API

3 API calls every developer should know. From listing industries to checking your site in CI/CD.
Data

Why Brazil Has More E-commerce Features Than the US

Brazil scores 44/45 vs USA's 41/45. Fierce marketplace competition drives feature adoption.
SaaS

SaaS Pricing Page Best Practices: Data from 600 Products

We checked 600 SaaS products. 73% offer free trials, but only 22% show competitor comparisons.
Research

Project Management Software: The 155-Point Benchmark

The definitive benchmark framework for project management software, with tier classifications.
News

151 Features Every News Website Should Have

The largest news website analysis ever conducted. 151 features from article UX to accessibility.
DevOps

Website Feature Benchmarks in Your CI/CD Pipeline

A GitHub Action that checks your site against the benchmark on every pull request.
View all posts →
Community
Build the standard together. Earn badges.
Review websites, suggest features, and earn recognition. Every approved contribution unlocks badges you can share on LinkedIn.
Contribute

Review any website

Select an industry, paste a URL, and our AI detects features automatically. Verify the results and submit. Takes 2 minutes.

Start contributing
Earn badges

10 badges to unlock

From your first approved review to becoming a Legend with 50+ contributions. Each badge is shareable on LinkedIn and visible on your profile.

🌱 ⭐ 🔥 💎 👑 🌍 🗺️ 🔍 💡 🏛️
Join the forum

Discuss & connect

Propose new industries, share insights, ask questions. Built on GitHub Discussions — sign in with your GitHub account.

Join community

No opinions. Just data.

The benchmark is free, open source, and growing every week. Star us on GitHub.

⭐ Star on GitHubExplore the API